What is collagen? Collagen is a protein found in the body and gives skin its strength and elasticity. Proteins are made from amino acids. The main amino acids that make collagen are proline, glycine and hydroxyproline. These amino acids group together to form protein fibrils in a triple helix structure, …
Most of us have heard of collagen, and although for some it’s still synonymous with the huge lip implants of the early 90’s, collagen is actually a key component of the skin. As we get older, our body isn’t able to produce as much collagen, which is why the skin …
For many of us, the word ‘collagen’ brings to mind images of Pamela Anderson’s over-inflated lips in the mid-nineties after she started on her plastic surgery journey. However, collagen is actually a natural element which is produced in the body and is responsible for keeping our skin looking plumped up …
Photo by Sora Shimazaki Here at Pure Beauty, we find that people seem to fall into three categories; those of us who fall into bed without giving our faces a second thought, those of us who have a comprehensive nighttime beauty routine that we perform without fail and then there …
As we embark on the journey of Veganuary, extending our plant-based choices beyond the plate is a delightful way to embrace a cruelty-free lifestyle. Elevate your skincare routine with compassion and efficacy by incorporating these five vegan products. From nourishing serums to revitalising creams, we’ve curated a list that not …
